Kategori: SEO Basics

Are you from the digital world & eager to measure the performance of your website? In the ambiance where everything leaves its mark, one can use a suitable analysis tool. This is where Google Analytics comes into the picture.  If you want relevant data and the propensity to analyze and implement those data; Google analytics […]

If you are getting acquainted with SEO, you must have read about the must-have SEO tools in your armour, that is search console and Google analytics. These two tools help you monitor, analyze, and improve your website’s performance on Google search engine. Let us understand the basics of Google search console through this guide for […]

If you’ve been doing online searches for a long time, you must have noticed that there two types of results. One in which the websites has HTTP in the URL while others have https. So, what is HTTP? What is HTTPS? And what is the importance of HTTPS in SEO?We have tried to answer these […]

SEO optimised content is an essential component of a successful content marketing strategy. Content and SEO go hand in hand, and the right content helps to increase website’s reach. What is SEO content? Search engine optimisation is the process of optimising a website so that it can easily be visible on search engines.  SEO content […]

What is Google Answer Box? Google answer box is a SERP result that appears on the top of the search results that provide a quick answer to questions searched by the users. Google answer box always features above the regular organic results but below the Google advertising results. Through this box, Google strives to provide […]

Google, the world’s most popular online search engine, processes nearly 63,000 search queries every single second of each day. This means that anyone with a smart device and access to the internet will use it to find valuable information online at least once a day. While you may be a Google user, have you ever […]

Understanding SEO services  At a time when search engine optimization of content is considered a business and branding necessity, the role of SEO services offered by experts becomes key to establishing the significant digital presence. This calls for all companies to understand and ask precisely, what are SEO services? The services provided by SEO agencies […]

Digital marketing is the process of marketing the company online to reach its intended audience and achieve its goal. Through the use of the Internet, you can use digital technologies like mobile devices, social media, search engines, and email campaigns to promote your products and services. B2B markets can use digital marketing to increase their […]

Meta Tags are small snippets of textual information that provide search engines with an overview of the content on a web page. They act as the source code for a web page that helps search engines index the page to display on result pages. Why are Meta Tags so Important in SEO? Meta Tags and […]

SEO testing is a comprehensive process that involves a deep evaluation of the various ways your business can take to optimize your website for the search engines. This process is basically trying out new ways to discover the most effective methods of enhancing your SEO strategies and garner the best results out of them. Essentially, […]

Introduction Businesses all over the world use various SEO techniques to improve their ranking online. SEO professionals use many tricks to aid this process, and one of those tricks is using latent semantic indexing (LSI) keywords. This technique remains highly underutilized in the SEO domain despite it being quite effective. What are LSI Keywords? Latent […]

What is Anchor Text? Anchor text is the hyperlink text on websites that you can click to move from one Web page to the other. As the name suggests, the term anchors two completely different URLs together. Anchor text serves many purposes like landing you to different Web pages and downloading and linking documents in […]

If you are asking “what is a long-tail keyword?” we would begin with urging you not to be misled by the name. Long-tail keywords have nothing to do with the length of keywords, how specific they are or how likely they are to convert visitors to the website. These keywords are words or phrases with […]