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They say the world is now in our hands and the information is at our fingertips. There are no second thoughts to that. The world of the internet is fantastic. It continues to transform the way we connect with people, share information, and live a quality life. A lot of people spend most of their […]
Google Discover is a part of three fundamental shifts of how Google will approach ‘Search’ in the next twenty years. One of these fundamental shifts includes moving from a ‘Query’ to a ‘Query-less’ way of getting information that is being served by Google discover. The other two shifts are the shift from answers to journey […]
Google my business (GMB) is a free tool made available by Google for small business owners. It provides them with a platform to list and optimise information about their business. Listing in GMB helps small businesses to gain visibility when the users are searching in Google Maps. It also helps them to engage and drive […]
Many site owners and businesses think of SEO as an activity that is done once the website is live. However, SEO is a field in digital marketing that has evolved over the years. Writing only titles and descriptions and adding some content on the page is no longer enough for rankings. The algorithmic changes that […]
Are you looking for a quick and actionable Search Engine Optimisation (SEO) moves? Well, here are 45 agile SEO tips and tricks that an SEO company should follow. What is SEO and how are these tips going to help improve SEO for your website? SEO is a practice of optimising the site so that it […]
Small businesses are the backbone of any economy. Yet, they often find themselves struggling to find financial resources and a platform to promote their businesses. In the pre-digital era, big businesses with deep pockets earned huge profits as they were able to attract customers with their marketing and advertising efforts. With the advent of digital […]
Won’t you as a user would like to have a holistic view of the results on search engines before opening them? This is exactly what rich snippets achieve for brands and websites. Rich snippets in SEO are what their literal translation means. These are enriching snippets of content, that enhance the information provided by the […]
Often, businesses tend to implement SEO strategies on their own for their websites. While there are many resources that can teach you how to carry out SEO for your websites, it is also very common to make SEO mistakes due to a limited understanding of the domain. SEO mistakes are very common in the digital […]
Search Engine Result Pages or SERPs are the response provided to users for their searches by a search engine. In simple words, if you search for something on a search engine like Google, the result page is known as SERP. Types of SERP Results There are four major types of results displayed in SERPs, which […]
Sitelinks are the additional links which are visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The main purpose of sitelinks is to help users seamlessly navigate through your website. Sitelink extensions, similar in intent, […]
